Search Engine Marketing

Snap Design brings the sophisticated search engine marketing (SEM) techniques to real estate agents and brokers by making it easy for our clients to connect with the thousands of active on-line home buyers and sellers via a combination of organic Search Engine Optimization (SEO) and Pay Per Click (PPC) strategies that drive consumers to the key content they are looking for. This combo provides the most powerful 1 – 2 punch to any broker’s prospect generation system.

By 2010, online real estate ad spending is expected to grow to a $3.1 billion market from a little over $2 billion in 2006, a $1.1 billion increase, representing an estimated 32.1 percent of total real estate ad spending. Meanwhile, newspaper real estate advertising is projected to shrink from a $4.7 billion business in 2005 to $2.9 billion in 2010, a loss of $1.8 billion over the next 3 years, and to fall behind online real estate ads in total market share, according to the Borrell Associates report entitled "2006 Update: Online Real Estate Advertising."

With over 77% of all home buyers and sellers actively using the Internet to do their research, budgets will continue to shift from newspapers to online in the coming years at an increasingly rapid pace.